What do Treps need to know about branding? with Joseph Fioramonti of Dark Square

Guest: Joseph Fioramonti
Hosts: Sarah & Russell Mann
Recording Date: 2021/07/08

Title: What do Treps need to know about branding? with Joseph Fioramonti of Dark Square

What can Treps learn from the founder of a branding consultancy? We speak with Joseph Fioramonti of Dark Square to learn more. What motivates people to buy from your startup? How much research is necessary to understand your audience and your own company’s offering? What mistakes should Treps avoid? How do you know you’re hiring a good branding expert? Let’s find out.

Money Quotes:
“Brands are built over years, not weeks.”
“Rebrands disrupt the relationship with the customer.”

Books Mentioned:

• The 22 Immutable Laws of Branding
• The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
• Primalbranding: Create Belief Systems that Attract Communities
• Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
• Getting Things Done: The Art of Stress-Free Productivity